![]() ![]() And sales reflected that.īut infusing some sort of morality into a thong is pure pandering. The company was dated, mired in controversy and had lost touch with the consumer. Your bottom exists for their bottom line. They are not running a women’s empowerment charity, trying to heal the the blind or reduce homelessness. The company is using your body and your social media, where you show off your goods, to sell underwear. Maybe the suits are just nicer about it to your face. I feel empowered in lingerie, instead of feeling like my body is some sort of money maker.”Įxcept that your body is a money maker. “I just look around and I feel empowered again. “We’re just grateful for how we feel supported now, instead of how we used to feel, when it was a lingerie company that used to be run by men for men,” she said in 2021. Meanwhile, Bella Hadid came back into the fold after accusing Razek of making inappropriate comments about her assets. Courtesy Victoria's Secret/MEGAĪnd here we thought we were simply purchasing underwear, not buying our way into subjugation. And it was very much marketed toward younger women.” Bella Hadid poses with Paloma Elsesser, Adut Akech and Taylor Hill. Soccer star and VS ambassador Megan Rapinoe told the New York Times that the lingerie giant’s previous message was “really harmful.”Īnd also: “patriarchal, sexist, viewing not just what it meant to be sexy but what the clothes were trying to accomplish through a male lens and through what men desired. These newly paid spokespeople doubled as dominatrixes who publicly flogged the old VS ideal. The group included tennis player Naomi Osaka, Brazilian transgender model Valentina Sampaio, plus-size model Paloma Elsesser and journalist Amanda de Cadenet, who hosts a female-centric podcast for the brand. In place of the leggy celestial ladies, a “VS collective” was formed, made up of “accomplished women who share a common passion to drive positive change.” Soon, it became more popular for models to blast the brand instead of begging to be a part of it. Brand ambassador Megan Rapinoe publicly flogged the brand. Razek left and more women were added to top roles. Suddenly, Victoria’s Secret was a near-extinct dinosaur in a land it once ruled.Īnd so it employed the cancellation redemption playbook by putting itself into the penalty box and reshuffling behind the scenes. ![]() Lizzo and Kim Kardashian would go on to launch shapewear brands. Rihanna’s Fenty captured the cultural conversation by holding a show with a range of unlikely catwalkers. Other lingerie companies embracing body diversity popped up. Gisele Bundchen walks in the 2005 Victoria’s Secret show. And Ed Razek, the creative puppet master behind the show, was blasted for sexist behavior and selling a male sexual fantasy while also shutting out models who didn’t fit the Angels mold. Then-CEO Les Wexner had very strong ties to now-deceased sexual predator Jeffrey Epstein. In 2019, the company hit pause amid poor ratings for the show - and fallout from the #MeToo tsunami. Gigi Hadid and Kendall Jenner were among the models doing their turn on the catwalk at the 2018 spectacular. When it first debuted in 1995, the VS catwalk featured impossibly fit models in over-the-top sparkly costumes - and cemented our cultural ideal of sexy.Īlong with the Sports Illustrated Swimsuit Issue, the network special became the industry’s most coveted gig, launching careers and names such as Heidi Klum, Tyra Banks and Alessandra Ambrosio into another stratosphere. Perhaps it’s best to let fallen angels lie. With Victoria’s Secret spending the last few years in a state of self-flagellation, expect more self-congratulatory lectures when the fashion show returns. It also contributed to the brand’s near downfall as it got caught flat-footed in a changing world. Victoria’s newest secret is out: the bra giant is bringing back its lingerie spectacular, which made it a trailblazing juggernaut with a monopoly on the unmentionables space. The best extended Victoria’s Secret Black Friday Deals: Bras, pajamas, more Victoria’s Secret CEO to exit after just 8 months, stock plummets Victoria’s Secret to bring back fashion show after 4-year hiatus ![]() Lizzo slams revived Victoria’s Secret Fashion Show: ‘Just value money?’ ![]()
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